Shaping the cash cycle of the future

Shaun O’Brien, a Lead Analyst in FedCash Services at the Federal Reserve Financial Services, specializes in researching consumer payment behavior and forecasting cash payment and receipt volumes. He has authored and co-authored numerous papers on payment usage, including the recent "2025 Findings from the Diary of Consumer Payment Choice" and several studies on consumer payments during the COVID-19 pandemic. Dr. O’Brien began his career at the Federal Reserve Bank of San Francisco in 2011 within Economic Research and transitioned to Federal Reserve Financial Services in 2013

Barry is student of the evolution and economics of payments and cash, the fundamentals which drive cash behaviour and economics, and works to apply this to make a difference at the intersection of traditional payments, emerging payments and cash. He has been involved in the industry since 2002, for 15 years with Standard Bank as Head: Cash Services.

In 2018 he started Rohrs and Associates and advises Cash Ecosystem participants (Fintechs, Banks, Cash In Transit companies). Barry participates in industry think tanks and assist clients optimising payments and cash operations and developing new solutions at the intersection of cash and digital.

He maintains an extensive network in the cash industry across Africa and internationally.

Guillaume Lepecq is a globally recognized expert in payments and cash, with over three decades of experience shaping the future of monetary systems. As the co-founder of CashEssentials (est. 2018), he established a leading think tank dedicated to exploring the evolving role of cash in society, advocating for its continued relevance. CashEssentials has become a trusted platform for research, policy analysis, and dialogue on the future of cash, engaging with central banks, financial institutions, and policymakers worldwide. Guillaume’s career spans consulting, corporate leadership, and thought leadership. For 20 years, he has advised European financial institutions on cash and payment strategies. Earlier, as Director of Corporate Relations at the Association for the Monetary Union of Europe (1993–2001), he contributed to the strategic efforts That led to the adoption of the euro. Guillaume has written influential publications, including "Cash Essentials – Beyond Payments," "The Future of Cash," and "Managing the Changeover to the Euro."

Graham joined LINK in 2006 and is currently Director of Strategy. This also covers initiatives like the future of cash, and interchange, as well as external relations, public affairs, fraud management, physical ATM crime and liaison with LINK’s Members. During the coronavirus pandemic a large part of Graham’s role has been the analysis of consumers cash and ATM use, helping LINK develop the best responses to a fast-moving crisis.

External relations remains a key element of Graham’s role, leading LINK’s liaison a wide range of organisations such as the Government, the Bank of England, Treasury as well as contacts with police, service suppliers, local authorities and regulators such as the Payments System Regulator (PSR) and consumer and charity groups.

Graham was formerly Head of ATMs at Santander during which time he was a LINK Board Director and also worked for several years with cahoot, the on-line bank. He has an MBA from Warwick University, completing a dissertation on the future of financial services over the Internet.

He is married and lives in Buckinghamshire, England.

Economist at Banco de España since 1993, with experience in branch operations, securities settlement, and cash management. He worked at Iberclear (Spanish Central Securities Depository) from 2003 to 2015, coordinating connections to Target2 and T2S. Since 2015, back in Banco de España, he has focused on cash operations, serving as Head of the Coins Unit (2018–2020) and currently leading the Cash Policies Division, with direct responsibilities on cash issuance, analysis, statistics, regulation and procedures, management of cash central reserves and distribution of cash among Banco de España dependencies or, through international transports, within and outside the Eurosystem.

Sina Grebrodt is a Senior Strategic Initiatives Expert and part of the Central Bank Solutions team at Koenig & Bauer Banknote Solutions, where she works at the intersection of currency innovation, central bank strategy, and sustainable cash management. With a focus on how cash supports financial inclusion and literacy, Sina explores the evolving role of physical currency. Her work bridges technology, policy, and social impact — highlighting how resilient, accessible cash systems remain essential for empowering individuals and fostering trust in the broader financial ecosystem.

Diederik Bruggink is Senior Director at the European Savings and Retail Banking Group (ESBG) where he is responsible for all payments topics worldwide. In that role, he also advocates the associations’ positions on payments with policymakers, regulators, standardisation bodies, industry associations, and enabling a constant member dialogue on developments, with a particular focus on innovation. He is Chair of the Cash Efficiency Working Group of the European Payments Council (EPC) and he was co-chair of the Euro Retail Payments Board (ERPB) working group on access to and acceptance of cash. He is also a Member of the Board of the European Payments Council and he is a member of the European Commission’s Payments Systems Market Expert Group and he was a member of the European Central Bank’s Market Advisory Group on the Digital Euro, to name a few.

Matthee le Cointre is strategist at Geldmaat, where he drives innovation across the cash value chain. He leads initiatives in payments strategy, exploring alternative transactions and digital currencies, and contributes to policy development around the digitale euro. His work includes strategic foresight on the future of cash, scenario planning, and shaping Geldmaat’s long-term positioning in the payments landscape.