Shaping the cash cycle of the future

Diederik Bruggink is Senior Director at the European Savings and Retail Banking Group (ESBG) where he is responsible for all payments topics worldwide. In that role, he also advocates the associations’ positions on payments with policymakers, regulators, standardisation bodies, industry associations, and enabling a constant member dialogue on developments, with a particular focus on innovation. He is Chair of the Cash Efficiency Working Group of the European Payments Council (EPC) and he was co-chair of the Euro Retail Payments Board (ERPB) working group on access to and acceptance of cash. He is also a Member of the Board of the European Payments Council and he is a member of the European Commission’s Payments Systems Market Expert Group and he was a member of the European Central Bank’s Market Advisory Group on the Digital Euro, to name a few.

Sina Grebrodt is a Senior Strategic Initiatives Expert and part of the Central Bank Solutions team at Koenig & Bauer Banknote Solutions, where she works at the intersection of currency innovation, central bank strategy, and sustainable cash management. With a focus on how cash supports financial inclusion and literacy, Sina explores the evolving role of physical currency. Her work bridges technology, policy, and social impact — highlighting how resilient, accessible cash systems remain essential for empowering individuals and fostering trust in the broader financial ecosystem.

Jim Leroux is the CEO of Pin4, a global leader in cardless cash disbursement solutions, enabling secure, instant, and convenient cash payouts across ATMs and retail partner locations. With a presence spanning 200 countries and a network of over 500k cash pick-up points worldwide, Pin4 empowers businesses, governments, and humanitarian organizations to deliver cash quickly and reliably—even to individuals without payment cards or bank accounts. Jim has been active in fintech for over 30 years as an operator, investor, advisor and attorney, with a focus on new innovations in the payments and fintech industries.

Graham joined LINK in 2006 and is currently Director of Strategy. This also covers initiatives like the future of cash, and interchange, as well as external relations, public affairs, fraud management, physical ATM crime and liaison with LINK’s Members. During the coronavirus pandemic a large part of Graham’s role has been the analysis of consumers cash and ATM use, helping LINK develop the best responses to a fast-moving crisis.

External relations remains a key element of Graham’s role, leading LINK’s liaison a wide range of organisations such as the Government, the Bank of England, Treasury as well as contacts with police, service suppliers, local authorities and regulators such as the Payments System Regulator (PSR) and consumer and charity groups.

Graham was formerly Head of ATMs at Santander during which time he was a LINK Board Director and also worked for several years with cahoot, the on-line bank. He has an MBA from Warwick University, completing a dissertation on the future of financial services over the Internet.

He is married and lives in Buckinghamshire, England.

Barbara has been working at Narodowy Bank Polski for thirteen years. She began her career at Poland’s central bank as Deputy Director of the Cash and Issue Department, where she currently holds the position of Director.

Throughout her work at NBP, she has been involved in the introduction of a new series of circulation banknotes, changes in the denominational structure, and the development of new regulations governing cooperation with the cash market. She was responsible for the Hryvnia Exchange Program in Poland, which was later adopted as a model by other European countries. She is a member of the Executive Committee of the Central Bank Counterfeit Deterrence Group (CBCDG) and serves as the Chair of the Cash Circulation Council in Poland. She graduated from the University of Szczecin and completed postgraduate studies at the Faculty of Management at the University of Warsaw.

Alejandro Zamora-Pérez is an economist at the European Central Bank and the Chair of the European Research Network on Currency Analysis (EURECA), a central-bank network advancing research on physical currency. His work focuses on the demand for physical currency, access to cash and payment inclusion, and central bank digital currency (CBDC). His publications have been referenced in analyses for the European Parliament, the European Commission, the OECD and European national authorities, and covered by major international media outlets such as the Financial Times, The Economist and CNN.